CRM Campaign Manager

At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.

It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!

We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more blindingly obvious why you would choose Compare the Market.  

We’d love you to be part of our journey.

We have an exciting opportunity, we are recruiting for a CRM Campaign Manager. The CRM Campaign Manager will play a crucial role in managing a team to Specialists to lead the development, execution, and optimisation of innovative CRM campaigns that drive customer engagement, loyalty, and retention. This role combines strategic thinking with practical execution and team leadership, aiming to leverage data-driven insights and the latest technological advancements to deliver personalised customer experiences.

Key responsibilities also include:

•       Team Leadership: Manage and develop a team of CRM Specialists, setting clear goals, providing ongoing coaching, and fostering a collaborative and innovative work environment.

•       Campaign Strategy Development: Lead the creation of comprehensive CRM campaign strategies that align with the department's vision and business objectives, focusing on customer engagement, retention, and value maximisation.

•       Cross-Functional Collaboration: Work closely with other departments to ensure a cohesive and integrated approach to customer engagement.

•       Data-Driven Decision Making: Utilise data analytics and customer insights to inform campaign strategies, ensuring a deep understanding of customer behaviour and preferences to drive personalisation and relevance.

•       Performance Optimisation: Continuously monitor, analyse, and report on campaign performance against KPIs, leveraging insights to optimise future campaigns for improved effectiveness and ROI.

•       Innovation and Best Practices: Stay abreast of industry trends, CRM technologies, and best practices to continually innovate and improve the department's campaign strategies and execution.

•       Compliance: Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data.

Everyone is welcome.

We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you.

This means we’re excited to hear from people with a range of skills, experiences, and ideas. We don’t expect you to tick all the boxes but would love to hear what makes you great for this role.

You’ll ideally have experience in a similar role, demonstrating:

•       Team management experience with the ability to lead a team to drive innovative results

•       High level of proficiency in CRM platforms, tools, and technologies, and their application in crafting exceptional campaign experiences.

•       Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.

•       Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development

•       Ability to lead multiple complex campaigns with a high level of attention to detail

Excellent communication skills with internal and external stakeholders at all levels

Our people bring our purpose to life.

There’s something for everyone.

You’ll have the tools and autonomy to drive your own career, supported by a team of talented people. And then there’s our benefits. For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing, and CSR days, we’ve pretty much got you covered. 

'We are committed to offering equal chances to you throughout the application process, so if you require any special adjustments to be made, please let us know. We will work with you to make any appropriate arrangements.’

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